Before launching your activity, you should build a strategic digital marketing plan to include several basic components. First and foremost, brands have no choice but to create a spider strategy to indicate their digital presence –

Define your target audience: Clearly define the demographics of the small business owners you want to reach, such as industry, size, and location. This will help you tailor your marketing efforts to specific groups of people.

Seventy presents of the millennials are willing to spend extra to reduce their wait times for services they care about. They will shell out, on  average, 21 percent extra to reduce their wait. US adults willing

Digital marketing is no longer in its infancy. Most companies have taken part in it for many years. Though organizations and brands have embarked on a structured digital marketing program they have ignored the significant volatility

It’s difficult to say that any one generation “rules” a particular industry, as the software industry is made up of people from all different generations. While it’s true that many young people are involved in the

Augmented Reality technology, has been with us for quite a few years, but it seems that  now it is making a significant step towards integration into product-business-marketing. This technology uses reality as is and allows it

One of the strategic marks of the digital industry might happen with tectonic movements to narrow the gaps between brands and small businesses, big brands and companies. This is not going to happen all at once

Some people live in the physical world and pop once in a while to the digital one. At the same time, there are those who live in the digital world and occasionally pop over to the

When you think about starting your own company or venture that are based on a digital asset ( Application, Marketplace, Store, Website etc,) there are  four anchors that you should focus on . These anchors should

Many software companies still not Implemented a Content strategy . Why is it important to enter this content area Blog is an additional leg in the relationship infrastructure the brand builds with its customers. Without creating

A content management system (CMS) helps companies manage digital content. As we know in the digital any business, brand and organization needs to have a Content Marketing Strategy . it’s more Important then traditional advertising and

Augmented Reality technology, has been with us for quite a few years, but it seems that  now it is making a significant step towards integration into product-business-marketing. This technology uses reality as is and allows it

Traditional functions such as marketing managers and creative talents are about to drastically change in the next few years. Strategic thinking, creativity, media buying skills etc., all these are not sufficient anymore. The new leaders in

Forget about Digital Marketing . The Marketing discipline is changing . looking forward to the coming years , software providers should be experts in the mega field of IDM. Integrated Digital Marketing (IDM) Is a unique

In the Software Industry – the traditional one-to-many advertising is not efficient. More and more companies and people determine that their advertising is ineffective and they are looking for different methodologies to be included in their

For many years, advertising agencies have claimed that a brand should “tell a story.” In other words, bring us a fat production and advertising budget so we can invest it in a movie full of dancers

The Internet is not highly democratic, there are those who are worthy and those who are worthier – mainly those who have more readers, more followers, more influence and higher access to significant audiences. Those who

Being aware that the power has shifted to the consumer and that Software providers need to create value for him in order to build a relationship that will lead to a business-marketing dialog, companies are quickly

Selecting a new software solution for an enterprise is a high resource activity that may consume a lot of time and effort. In an ideal scenario, any new software, after implementation, should solve technical issues while

Testimonials – the personal testimony of a customer – is a creative format that has been an effective form of advertising for a long time. Customers who have a positive experience with a particular software application,

Purchasing enterprise software should be thought of as a science rather than an art. It should be a planned process with a well-defined objective, a beginning, and a definitive end-point. Practically every enterprise decision maker involved

Enterprise IT departments have some tough choices to make when it comes to selecting new software for their organization. There is a wide range of software packages that you can choose from in practically every functional

If you are an enterprise looking to implement a new software solution for your business, then it may seem to be a very challenging task considering the wide variety of software solutions out there. The software

The growth of the internet, greater computing power, and high levels of competition have all made it imperative for enterprises to be nimble and agile. This is all the more true when adopting new software for

Just as graphics replaced characters-based command line interfaces, VUI – Voice User Interface represents the next phase of the human-machine interface odyssey. With the emphasis on all things digital, from social media to emails and apps,

Forget about traditional advertising. Think SPQ – Social Proof of Quality! People don’t care about what a software provider says about Itself. They care about what other customers when they feel passionate about their solution. 1.

The people who are passionate about software are the ones that matter when it comes to marketing software. They are the ones who do the comparisons, read the analysis and are consulted regarding the purchasing decision.

Herbert Alexander Simon was a Jewish-American researcher in psychology, economics and philosophy of science at Carnegie Mellon University. He anticipated the direction that traditional paid advertising is facing these days: “A wealth of information creates a