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MailerLite is an easy-to-use email marketing tool that enables people of every skill level to create professional-looking campaigns.

growing business $10
advance business $20
there is a basic free business plan

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Litmus is the easiest way for teams to create great email for every subscriber everywhere an email creation, testing, and analytics platform.
$140 for three months of automated email testing and QA

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TopSoft leverages innovative software testing technologies, IT professionals and customer reviews to give the most comprehensive and objective third-party evaluations of leading software solutions. Sign up for our blog and stay informed about the latest trends in the software industry.

5 key parameters

5 Key Parameters for Software Evaluation

Selecting a new software solution for an enterprise is a high resource activity that may consume a lot of time and effort. In an ideal scenario, any new software, after implementation, should solve technical issues while

Customer Testimonials Work for Software

Testimonials – the personal testimony of a customer – is a creative format that has been an effective form of advertising for a long time. Customers who have a positive experience with a particular software application,

Define software requirments

Define Software Requirements Before You Buy

Purchasing enterprise software should be thought of as a science rather than an art. It should be a planned process with a well-defined objective, a beginning, and a definitive end-point. Practically every enterprise decision maker involved

Software evaluation is a must-have before you purchase

Software evaluation a must-have for purchasing

Enterprise IT departments have some tough choices to make when it comes to selecting new software for their organization. There is a wide range of software packages that you can choose from in practically every functional

Software comparison is a must=have

What is a software comparison?

If you are an enterprise looking to implement a new software solution for your business, then it may seem to be a very challenging task considering the wide variety of software solutions out there. The software

Software must be evaluated before purchasing

What is Software Evaluation?

The growth of the internet, greater computing power, and high levels of competition have all made it imperative for enterprises to be nimble and agile. This is all the more true when adopting new software for

Voice User Interface is the next frontier

Software needs a Voice User Interface ASAP

Just as graphics replaced characters-based command line interfaces, VUI – Voice User Interface represents the next phase of the human-machine interface odyssey. With the emphasis on all things digital, from social media to emails and apps,

SPQ - Social Proof of Quality

Social Proof of Quality vs Paid Advertising

Forget about traditional advertising. Think SPQ – Social Proof of Quality! People don’t care about what a software provider says about Itself. They care about what other customers when they feel passionate about their solution. 1.

“Passionate First” Software Marketing

The people who are passionate about software are the ones that matter when it comes to marketing software. They are the ones who do the comparisons, read the analysis and are consulted regarding the purchasing decision.

Software Vendors Stop Using Paid Ads

Herbert Alexander Simon was a Jewish-American researcher in psychology, economics and philosophy of science at Carnegie Mellon University. He anticipated the direction that traditional paid advertising is facing these days: “A wealth of information creates a

The Topsoft scoring mechanism is based on a unique combination of technology, professional software testers and product analysts. The professional team focuses on product testing and collecting customer reviews for each KPI. This hybrid approach enables you to make the best decision when looking for a software provider.