Being aware that the power has shifted to the consumer and that Software providers need to create value for him in order to build a relationship that will lead to a business-marketing dialog, companies are quickly

Selecting a new software solution for an enterprise is a high resource activity that may consume a lot of time and effort. In an ideal scenario, any new software, after implementation, should solve technical issues while

Testimonials – the personal testimony of a customer – is a creative format that has been an effective form of advertising for a long time. Customers who have a positive experience with a particular software application,

Purchasing enterprise software should be thought of as a science rather than an art. It should be a planned process with a well-defined objective, a beginning, and a definitive end-point. Practically every enterprise decision maker involved

Enterprise IT departments have some tough choices to make when it comes to selecting new software for their organization. There is a wide range of software packages that you can choose from in practically every functional

If you are an enterprise looking to implement a new software solution for your business, then it may seem to be a very challenging task considering the wide variety of software solutions out there. The software

The growth of the internet, greater computing power, and high levels of competition have all made it imperative for enterprises to be nimble and agile. This is all the more true when adopting new software for

Just as graphics replaced characters-based command line interfaces, VUI – Voice User Interface represents the next phase of the human-machine interface odyssey. With the emphasis on all things digital, from social media to emails and apps,

Forget about traditional advertising. Think SPQ – Social Proof of Quality! People don’t care about what a software provider says about Itself. They care about what other customers when they feel passionate about their solution. 1.

The people who are passionate about software are the ones that matter when it comes to marketing software. They are the ones who do the comparisons, read the analysis and are consulted regarding the purchasing decision.

Herbert Alexander Simon was a Jewish-American researcher in psychology, economics and philosophy of science at Carnegie Mellon University. He anticipated the direction that traditional paid advertising is facing these days: “A wealth of information creates a